Path following surveys provide an overview of the complicated patterns of pedestrian movement within an area that is easy to understand. By tracking many individual pedestrian path pathways, a cumulative picture of movement patterns is given. This kind of survey can provide clear evidence on a range of issues, such as:

• Where are pedestrians going when they leave a specific point of interest?
• how do shoppers move through retail environments?
• How legible is a building or urban layout?
• Where should signage be located to assist wayfinding?

Path Following Surveys have been used:

• to advise NHS Estates on improving the design of Accident and Emergency Departments
• to provide the Home Office with evidence on safety and security issues for public buildings such as schools
• to advise Cambridge University on wayfinding and landscaping strategies for the Sidgwick site development
• to gather information on walking patterns within the Camden Clear Zone, central London