On 2nd December 2006, Oxford Street hosted London's biggest ever traffic free event. As part of a unique shopping experience in the area, a special VIP (Very Important Pedestrians) Christmas Shopping Extravaganza was organised. This involved the majority of Oxford Street and Regent Street being closed to vehicular traffic creating a pedestrianised shopping environment for the day.

Oxford Street VIP Day, 2nd December 2006  

This unique event provided a rare opportunity to study pedestrian behaviour along Oxford Street in a pedestrianised environment. Transport for London commissioned Intelligent Space to conduct a study of the key pedestrian movement issues arising throughout the day. This involved pedestrian flow surveys, surveys of streetscape quality, pedestrian amenities and barriers to pedestrian movement.

Comparison of pedestrian movement on Oxford Street during March 2006 with VIP day